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The Mission


Fugu are toxic pufferfish that turn their victims into fashion.

With a unique take on character traits and clothing, Fugu aims to stand out from the crowd and build on an original IP focussed around ocean themed art and design.

The goal is to not only continue to produce new traits with themed expansions, but to gamify the process with which upgrades take place to involve the community, build engagement and create moments to bond over.


Having clearly defined events mapped out ahead of time to not only keep collectors from feeling confused, but to involve them in the creative process and build an attachment to the future content is the target.

Collaboration is key and giving everyone the opportunity to influence the evolution of a collection even in a small way really solidifies a community and is what will make Fugu shine.

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